HELLO!

I'M Cléo Baele

 

DESIGNER ♦ STYLIST

TRENDWATCHER ♦ PHOTOGRAPHER

SOCIALISTA ♦ MARKETEER

Name: Cléo Baele

Date of birth: 09 / 01 / 1978

Email: info@cleobaele.be

WHO I AM

Mom of Mille (2), life lover, fashionista pure sang, trendspotter, style junkie, goal digger and business woman.

 

Born and raised in West Flanders, Capricorn as constellation,

ex-ballerina: perseverance, perfectionist, initiative and dynamic

former equestrian: team spirit, contact skills, adventurous

 

Daughter of self employed parents: independent, ambitious,

strong commercial tendencies, trend sensitive, product knowledge and

motivated and efficient worker

 

Love to cook & experiment

EXPERIENCES

Founder, designer, stylist and teamleader Black Balloon & Black Balloon KID

 

 

DESIGNER / STYLIST

Black Balloon & BBKID - 2010 - Current

Designer kids wear

Designer woman, mens wear & Accessories

DESIGNER maternity collection

STYLIST creating cohesive collections (11 seasons)

style & looks with an eye for costs, commerciality and wearability, trends and quality

Trendwatcher and trend prophesy

Creating Moodboards, colour palettes and seasonal key stories

 

Surface design, print, embroidery, geometric,

graphic, drawings, photographs, quotes & word wizard

 

Strong fabric & leather knowledge and experience

attending fabric & trend shows

Work closely with external suppliers to source fabrics

Technical specs, graphical communication

production

Strong garment construction knowledge along with

experience working within a team and independently

Responsible fitting samples, analysing, problem solving and quality control

Price setting & cost analyst.

Lay out collection plan, order sheets & sample specs

GRAPHIC DESIGNER

Black Balloon & BBKID - 2010- Current

Graphic designer online & offline

Brand identity creator

Graphics for prints, quotes, lookbooks, flyers, newsletters, social media campaigns, video graphics

Responsible for all communication,

external as internal

 

PR RESPONSIBLE & MARKETING STRATEGIST

Black Balloon & BBKID - 2010 - Current

Online & offline

Concept developer, head of production, styling, model casting for shoots

Social media strategist

Press manager, press docs writer and managing press folders

Face and spokes person of the brand,

Styling our queen Mathilde for tv program ‘Café Corsari’

Influence finder and matcher for the right campaign

Video montage, photographer & editing manager

 

Project manager B2B projects

 

White label designing, within the style of the B2B client

Project communication, brainstorm collection, moodboarding

Develop efficient workflow

Formatting planning, implementing and monitoring

Trend analysing and market research within target market

Moodboard, designing within target market (mass)

Collaborate factory choosing right fabric samples for the chosen styles

Technical specs and graphical communication production

Quality control samples

Responsible fitting samples, analyze and problem solving Debriefing with client

Some achieved projects:

Merchandize collection Tomorrowland 2015

Uniforms for international design fairs sales Extremis

Print and costume design music band Willow,

Eva Deroovere, Sarah Ferri

Bag design for laundry café concept Wasbar

Uniforms for hosts International Design Biennale

 

 

CONTACT DETAILS

 

 

 

 

 

info@cleobaele.be

 

Tel: +32 (0)496 500400

ABOUT

 

 

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